From an idea to Disney : how branding made Disney a household name /

"From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!"--

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Bibliographic Details
Main Author: Sichol, Lowey Bundy.
Other Authors: Jennings, C. S., (Illustrator)
Format: Book
Language:English
Published: Boston : Houghton Mifflin Harcourt, [2019]
Series:From an idea to.
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